close up of a online coach's instagram posts

Hale

ONLINE FITNESS COACH

BRAND IDENTITY
BRAND STRATEGY
SOCIAL MEDIA DESIGN

Hale is a passionate coaching business who pride themselves on helping women become strong and healthy

And further empowered through training 
and eating plans uniquely tailored to them.
Empowering women to reach their potential 
is their mission, allowing women to live a 
healthy balanced lifestyle, while still 
enjoying their lives.

The overall visual identity for Hale emulates
feelings of energy and passion, ultimately
communicating the brand’s main goal to help
women become strong and healthy.

a person holding a laptop open with an online coach's website open
a online coach's website homepage
an online coach's website blog post
an online coach's instagram profile
an online coach's primary logo
a closeup of a online coach's instagram page design
a group of an online coach's individual instagram stories
front and back of an online coach's business card
an online coach's secondary logo on a light blue background
a tshirt merch mockup for online coach brand
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